Question: Are “you spoke, we listened” campaigns effective?
Recently I was reviewing a set of customer survey responses from a web site I manage and grouping the comments into like categories. One of the take-aways was an action list of things to fix. As I was documenting the items that needed resolution I thought about communications related to “you spoke, we listened”. Most often you see these type of announcements as a one-off publication through email, blog, forum post, web link, or mailing. The intention is to show the changes made to the product/service based on the input of the customer.
Other advantages to this type of communication include:
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