Could ad space be next on your cards?

Wells Fargo is now offering Card Design Studio Service as a way to customize the picture or logo on your credit card. Personal credit card holders can upload a photo of themselves, their family, their pet, or whatever.  Businesses can upload graphics with their logo or brand image. The service is free to card holders from Wells Fargo.Other financial institutions are also offering the service including Bank of America and  Capital One,

Debit and credit cards have gone the way of checks where consumers can now personalize according to a lifestyle, brand, image, etc. You personal payment method can be a reflection of your beliefs, values, interests or hobbies.

What’s the next step in the use of this real-estate? Will marketers start to sell advertising space on your credit card or checks? Imagine if someone was willing to pay you for putting their logo or tag line on your payment method?   The more swipes of the card, the more you earn. Or the more checks you write, the more you earn. You could consider cash back cards a variant of this already. However, I’m thinking about an advertising space for someone not affiliated with the financial institution or card provider.

It’s just a thought. In our commercial and ad crazy society there aren’t many places left that don’t have some kind of paid advertisement. Your payment vehicle may be next.  Can you imagine a McDonald’s ad on that university alumni credit card?