I recently wrote about online options to traditional TV. This week Disney announced plans to buy a 30% stake in Hulu. You’ll soon be able to view programs from the Disney family of networks on Hulu.
Big networks are preparing for the eventual wave of online viewers. NBC, Fox, and Disney now all have a stake in Hulu. You can expect to see their marketing departments experiment with content delivery and advertising programs as the online viewership of Hulu grows.