My last two posts have been about the phrase “simple is …” As I looked through my notes on this topic, I found one other thought that I wanted to share.
I wrote this down not thinking about how marketers achieve brand loyalty with their customers, but more so thinking about the decision process of a consumer that is brand loyal. Brand loyalty is a topic unto itself in business schools, text books, and each industry.
The ways to achieve it can become overly complex as they deal with systems, processes, psychology, and people. I wouldn’t consider building brand loyalty with consumers simple.
But what about the consumer who is brand loyal? Is their decision making process simple? If a consumer makes a repeat purchase without comparing prices or researching alternatives is that a simple transaction in their mind? I think to a certain degree it is. As a consumer I want simple. I value simple. I buy simple.
Now how do you achieve brand loyalty again?
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