A Business Technology Place (Since 2008)
Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives. The Book Every Analytics Professional Must Read by Douglas Karr at Marketing Tech Blog. This post Read More …
Two ads. Two shows. One Brand. While traveling home this week I was skimming a Delta Sky Magazine and noticed two full page ads from Cirque du Soleil. My first thought was that the ads were repetitive. They had different pictures but they were advertising entertainment from the same brand. Read More …
If you ask eCommerce professionals what role analtyics plays in their organization you’ll undoubtedly receive many answers that concern numbers, charts, and graphs. The Wikipedia community has defined web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” This is Read More …