A Business Technology Place (Since 2008)
My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of Read More …
Marketing technology positions are in demand. A recent news release from The Creative Group provides information on upcoming hiring expectations for marketing and advertising executives. While the report doesn’t use the term “marketing technology” it does offer evidence that marketing technologists are growing in demand. There is a quote in Read More …
Your LinkedIn company page is a unique extension of your brand’s internet presence. I remember when I first joined LinkedIn years ago. It was a phone book and contact list (an electronic rolodex?) But it also showed levels of connections to other people and that was unique. Overnight I had Read More …
Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area. As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question Read More …
Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives. Aero aimed at TV cable cord cutters by Kay Bachman at Adweek announces a new service Read More …