The role of social media

My news reader brought me an interesting post from Mike Elgan at ComputerWorld this week; Why Google+ is the place for passions. I identify with Elgan’s commentary because that’s how I use Google+ today as well. My circles include Digital Marketing, Georgia Tech, Technology, and Ubuntu. Communities and old-fashion search are Read More …

eMail marketing vs social channels

My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Read More …

A small business case study for social media use

Nancy Wallace of Suwanee, owner of Wallace Gardens, is living testament to entrepreneurial persistence and using digital media to connect with customers. Many business owners are challenged to determine how social media can positively impact their business. They struggle with questions about the return on investment for social media and Read More …

Social Media is Affecting the News Media

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits. It’s still about getting the Read More …

Delaying the inevitable – businesses ignoring social media

If your company doesn’t use social media tools to interact directly with customers now, it’s only delaying the inevitable. Every day there are news stories, blog posts, television commercials, radio ads, and print pieces about consumers and businesses using the internet and rich media to communicate with each other. Some Read More …

Social media awareness

A classic marketing framework for describing consumer behavior is awareness,  interest, desire, and action (AIDA). Tim Ash does a good job of relating the AIDA model to eCommerce and Internet Marketing. Over the past several months, I’ve been trying to promote the ‘A’ for awareness with social media with my Read More …